CC has picked up Supreme and Centurion brands

Over the weekend I was reading the Nautiqie insider and saw the CC has acquired a majority stake in both Supreme and Centurion boats.

Anyone else sort of curious how CC is going to leverage these brands to fit into their overall marketing strategy? From a business perspective, it seems to me that maintaining three separate boat companies with very similar products doesn't make much sense unless you have the need to acquire a specific technology or are wanting to utilize additional production cycles for one reason or another.

I don't think it's necessarily a bad thing, I'm just curious how this is going to work. Anyone have some additional insight they can share?